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Why intellectual property is important

Whether you're a start-up or a family business that's been trading for generations, recognising and protecting your intellectual property (IP) is critical to growth, protecting what's yours and maintaining a good reputation.




IP is about protecting the time, money and effort you put into your business. By taking even some basic steps you can:

protect what's yours; translate your hard work and ingenuity into profitable returns; set yourself up for growth or market expansion; keep competitors away; ensure you're not infringing on others' rights; prevent employees from helping your competitors; attract investors;promote your business to investors, licensees or potential buyers.


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